Viewpoint, now with Trimble, was a 50+ year old business with a robust user base in the construction project management arena. The yearly conference included nearly 2000 user participants descending on the Oregon Convention Center for 3 days of education, networking + product reveals. The UX team tapped into this opportunity to build out a mature research arm that included a 50’ x 50’ research booth complete with recording units, automated sign in + a general air of intentional, user centered work (the team on the research side wore lab coats to communicate our research focus). I worked with my fellow lead to build out both the Design Ops side of the project (invitations, compensation, etc) as well in the booth researching numerous projects with the intent of gathering data points to support or refute hypotheses we held.