Banking Dashboard
How I design + why.
Design all new landing pages for the financial products of Spend, Save + Borrow featuring clean, intuitive UI/UX that meets user expectations for financial UX.
Client
10
Services
UX Design UI collaboration Transaction mapping
Industries
Fintech
Date
January 2023
Enhancing User Adoption and Unifying Visual Cohesion for a Premium Banking Experience. M1 was facing a challenge with user adoption of its banking product falling below targets (for reference, NPS had previously peaked at 41). Additionally, the M1 premium banking experience was not executed at the highest level, highlighting the need to enhance the overall user experience to meet company goals for revenue growth and customer retention. Thus, this project had two main goals; Streamlining visual cohesion across all products to unify the experience of the 'financial super app' and improve user engagement. Adapt this ongoing visual treatment specifically to the banking side of M1 clarifying information needed with intent of fortifying landing pages.
Enhancing User Adoption and Unifying Visual Cohesion for a Premium Banking Experience. M1 was facing a challenge with user adoption of its banking product falling below targets (for reference, NPS had previously peaked at 41). Additionally, the M1 premium banking experience was not executed at the highest level, highlighting the need to enhance the overall user experience to meet company goals for revenue growth and customer retention. Thus, this project had two main goals; Streamlining visual cohesion across all products to unify the experience of the 'financial super app' and improve user engagement. Adapt this ongoing visual treatment specifically to the banking side of M1 clarifying information needed with intent of fortifying landing pages.
The Vital Role of Clarity in Financial Design. The importance of clarity in financial design cannot be overstated. This case study underscores that clear and concise design is paramount, particularly in financial applications where user understanding and trust are crucial. Ensuring that complex financial information is presented in a clear and understandable manner is key to fostering user confidence and engagement. Additionally, the emphasis on maintaining context highlights the significance of providing users with relevant information at all stages of their interaction, contributing to a seamless user experience. The resulting impact (above) supported our hypothesis that a contextual approach was expected + would be perceived as useful. Lastly, I realize that animation is amazingly powerful as an experience + incredibly complex as a designer. Yet, the substantial effort provides very real value in the form of adoption + delight - the epitome of craft.