Credit Card Expense
Simple - A savings pocket synced to your credit card.
Simple - A savings pocket synced to your credit card.
Responsibilities
Visual Design UI & UX Design
Industry
Banking
Date
May 2020
Timeline
10 weeks
This project was my welcome to Simple, which in many ways was a dream job. While the work around this concept of a Credit Card Expense had been started, it was in need of continued support + iteration. While learning the ins + outs of Simple users + the product itself I jumped into this unique functionality full steam. Months later out cross functional teams was delivering the first of its kind Expense, which in Simple parlance was a kind of savings account, attached diredctly to your third party credit card providing a ‘set it + forget it’ situation that gave users the best of both credit + debit.
This project was my welcome to Simple, which in many ways was a dream job. While the work around this concept of a Credit Card Expense had been started, it was in need of continued support + iteration. While learning the ins + outs of Simple users + the product itself I jumped into this unique functionality full steam. Months later out cross functional teams was delivering the first of its kind Expense, which in Simple parlance was a kind of savings account, attached diredctly to your third party credit card providing a ‘set it + forget it’ situation that gave users the best of both credit + debit.
This project was my welcome to Simple, which in many ways was a dream job. While the work around this concept of a Credit Card Expense had been started, it was in need of continued support + iteration. While learning the ins + outs of Simple users + the product itself I jumped into this unique functionality full steam. Months later out cross functional teams was delivering the first of its kind Expense, which in Simple parlance was a kind of savings account, attached diredctly to your third party credit card providing a ‘set it + forget it’ situation that gave users the best of both credit + debit.
Simple aimed to launch this Credit Card Expense feature for a first 1000 users to evaluate its potential impact on user adoption and the value proposition of Simple Plus. By offering this unique budgeting feature, we were seeking to differentiate the Simple from competitors and bring value to Simple Plus. Moreover, this initiative serves as an opportunity to explore using expense adoption behaviors as an alternative to traditional credit modeling, potentially assessing if Simple Plus customers using Credit Card Expenses were less likely to default than non-users.
Simple aimed to launch this Credit Card Expense feature for a first 1000 users to evaluate its potential impact on user adoption and the value proposition of Simple Plus. By offering this unique budgeting feature, we were seeking to differentiate the Simple from competitors and bring value to Simple Plus. Moreover, this initiative serves as an opportunity to explore using expense adoption behaviors as an alternative to traditional credit modeling, potentially assessing if Simple Plus customers using Credit Card Expenses were less likely to default than non-users.
