Information Architecture

M1 Finance - Reimagining structure of a $6B AUM unicorn.

M1 Finance - Reimagining structure of a $6B AUM unicorn.

Client

M1 Finance

Responsibilities

Information Architecture, UX Design, User Research

Industries

Fintech

Date

November 2023

The project focused on reimagining the information architecture of a prominent financial super app managing over $6B in assets. The goal was to enhance user navigation, simplify complex financial data presentation, and optimize the overall user experience. Key challenges included balancing data-rich content with intuitive design, ensuring seamless integration of new features, and maintaining security standards. The high-level outcomes aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.

The project focused on reimagining the information architecture of a prominent financial super app managing over $6B in assets. The goal was to enhance user navigation, simplify complex financial data presentation, and optimize the overall user experience. Key challenges included balancing data-rich content with intuitive design, ensuring seamless integration of new features, and maintaining security standards. The high-level outcomes aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.

The project focused on reimagining the information architecture of a prominent financial super app managing over $6B in assets. The goal was to enhance user navigation, simplify complex financial data presentation, and optimize the overall user experience. Key challenges included balancing data-rich content with intuitive design, ensuring seamless integration of new features, and maintaining security standards. The high-level outcomes aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.