Information Architecture
M1 Finance - Reimagining structure of a $6B AUM unicorn.
M1 Finance - Reimagining structure of a $6B AUM unicorn.
Responsibilities
Information Architecture, Project Lead, User Research, UX Design
Industry
Finance
Date
November 2023
Timeline
6 months
The project focused on reimagining the information architecture of a prominent financial super app managing over $6B in assets. The goal was to enhance user navigation, simplify complex financial data presentation, and optimize the overall user experience. The high-level outcomes were aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.
The project focused on reimagining the information architecture of a prominent financial super app managing over $6B in assets. The goal was to enhance user navigation, simplify complex financial data presentation, and optimize the overall user experience. The high-level outcomes were aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.
The project focused on reimagining the information architecture of a prominent financial super app managing over $6B in assets. The goal was to enhance user navigation, simplify complex financial data presentation, and optimize the overall user experience. The high-level outcomes were aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.
Key challenges included balancing data-rich content with intuitive design, ensuring seamless integration of new features, and maintaining security standards. The high-level outcomes aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.
Key challenges included balancing data-rich content with intuitive design, ensuring seamless integration of new features, and maintaining security standards. The high-level outcomes aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.
