Information Architecture
M1 Finance - Reimagining structure of a $6B AUM unicorn.
M1 Finance - Reimagining structure of a $6B AUM unicorn.
Client
M1 Finance
Responsibilities
Information Architecture, UX Design, User Research
Industries
Fintech
Date
November 2023



The project focused on reimagining the information architecture of a prominent financial super app managing over $6B in assets. The goal was to enhance user navigation, simplify complex financial data presentation, and optimize the overall user experience. Key challenges included balancing data-rich content with intuitive design, ensuring seamless integration of new features, and maintaining security standards. The high-level outcomes aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.
The project focused on reimagining the information architecture of a prominent financial super app managing over $6B in assets. The goal was to enhance user navigation, simplify complex financial data presentation, and optimize the overall user experience. Key challenges included balancing data-rich content with intuitive design, ensuring seamless integration of new features, and maintaining security standards. The high-level outcomes aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.
The project focused on reimagining the information architecture of a prominent financial super app managing over $6B in assets. The goal was to enhance user navigation, simplify complex financial data presentation, and optimize the overall user experience. Key challenges included balancing data-rich content with intuitive design, ensuring seamless integration of new features, and maintaining security standards. The high-level outcomes aimed at improving user engagement, increasing user satisfaction, and fostering trust in the app's financial services.











